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Choosing a right domain name
There are three basics steps in choosing the domain name that is right for
your site:
1. Determine the Purpose of Your Site
2. Market Your Site
3. Explore Domain Name Alternatives
1. Determine the Purpose of Your Site
Determining the purpose of your site is the first essential step in choosing
a good domain name. Depending on why you are building your site you will choose
different dot endings for your domain name. There are basically two reasons why
people build web sites - for business purposes or personal reasons. Business
includes marketing your services, selling goods, or referring visitors to other
sites that sell goods. In these instances a .com would be used at the end of
your domain name. This is the most popular and most common for this type of
service on the internet. Building a site for personal reasons refers to
individual sites, free information sites, non-profit organizations, etc. For
these types of sites you would use a .org, for non-profit organizations, or a
.com, or .net for personal sites.
2. Market Your Site
Now that you have determined what the purpose is for your site, the next step
is to determine how you will be marketing your site, or getting people to visit
your site. After all, what good is a web site if no one ever sees it? There are
two main ways that sites are advertised- by word of mouth or through a search
engine. Word of mouth includes telling friends or, on a larger scale,
advertising through your actual store. In this case it would be best to choose a
shorter domain that includes the name of your company and is easy to remember.
People will visit your site by remembering your domain name and typing it
directly into their web browser.
The second way to get people to your site is through search engines. Success in
search engines requires more than an easily remembered name. When search engines
spider (or search) your site they look for key words. An excellent way to place
high on the searches is to include the target key words, or the words you want
people to use to find you, in your title. In this case it is better to use long
domain names packed with keywords with a high alphabetical listing. After
matching search results for key words the engines put listings in alphabetical
order. The higher up you are on the list, the more clicks you will get from
customers searching for your product.
3. Explore Domain Name Alternatives
What if your preferred .com is already taken?
Don't worry! There are some quick and easy ways to find a great domain name for
your site even if the .com is already taken. The three main options for choosing
alternative domains: choose different variations of your name with a .com, use
dashes or longer more descriptive names, or choose alternatives to .com.
Use dashes or longer titles
Using dashes in your domain name or longer, more descriptive, names is also a
good idea in choosing your domain. Where yourproduct.com might have been used
already, your-product.com might still be available. Though not as effective with
word of mouth advertising schemes, using a longer name with dashes like
buy-your-product.com would be a great domain name for placing high on search
engines.
Alternatives to .com
How about if there are no desirable domains left with a .com ending for your
business? Are there other options? Yes! You are not the first to have to look
elsewhere for a suitable domain name. Registration services are available for
international domains, new top level domains, or subdomain names.
International Domains - Each nation is assigned a two letter suffix for their
geographical region, or international domain. Becoming very popular in the
domain industry is buying these domain suffixes from smaller nations and
marketing them as valuable top level domains, such as; .tv, .fm, .mu, etc. These
work just like a .com and are increasingly favorable to domain buyers.
New Domain Name Extensions- The new top level domains .biz, .info, .pro, .name,
and others, have been released to the public to fill the need for more domains.
These are excellent domain name choices if you can get your hands on one.
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