Choosing a right domain name

There are three basics steps in choosing the domain name that is right for your site:

1. Determine the Purpose of Your Site
2. Market Your Site
3. Explore Domain Name Alternatives


1. Determine the Purpose of Your Site 

Determining the purpose of your site is the first essential step in choosing a good domain name. Depending on why you are building your site you will choose different dot endings for your domain name. There are basically two reasons why people build web sites - for business purposes or personal reasons. Business includes marketing your services, selling goods, or referring visitors to other sites that sell goods. In these instances a .com would be used at the end of your domain name. This is the most popular and most common for this type of service on the internet. Building a site for personal reasons refers to individual sites, free information sites, non-profit organizations, etc. For these types of sites you would use a .org, for non-profit organizations, or a .com, or .net for personal sites.


2. Market Your Site 

Now that you have determined what the purpose is for your site, the next step is to determine how you will be marketing your site, or getting people to visit your site. After all, what good is a web site if no one ever sees it? There are two main ways that sites are advertised- by word of mouth or through a search engine. Word of mouth includes telling friends or, on a larger scale, advertising through your actual store. In this case it would be best to choose a shorter domain that includes the name of your company and is easy to remember. People will visit your site by remembering your domain name and typing it directly into their web browser. 

The second way to get people to your site is through search engines. Success in search engines requires more than an easily remembered name. When search engines spider (or search) your site they look for key words. An excellent way to place high on the searches is to include the target key words, or the words you want people to use to find you, in your title. In this case it is better to use long domain names packed with keywords with a high alphabetical listing. After matching search results for key words the engines put listings in alphabetical order. The higher up you are on the list, the more clicks you will get from customers searching for your product. 

3. Explore Domain Name Alternatives 

What if your preferred .com is already taken?
Don't worry! There are some quick and easy ways to find a great domain name for your site even if the .com is already taken. The three main options for choosing alternative domains: choose different variations of your name with a .com, use dashes or longer more descriptive names, or choose alternatives to .com. 

Use dashes or longer titles
Using dashes in your domain name or longer, more descriptive, names is also a good idea in choosing your domain. Where yourproduct.com might have been used already, your-product.com might still be available. Though not as effective with word of mouth advertising schemes, using a longer name with dashes like buy-your-product.com would be a great domain name for placing high on search engines.

Alternatives to .com
How about if there are no desirable domains left with a .com ending for your business? Are there other options? Yes! You are not the first to have to look elsewhere for a suitable domain name. Registration services are available for international domains, new top level domains, or subdomain names.

International Domains - Each nation is assigned a two letter suffix for their geographical region, or international domain. Becoming very popular in the domain industry is buying these domain suffixes from smaller nations and marketing them as valuable top level domains, such as; .tv, .fm, .mu, etc. These work just like a .com and are increasingly favorable to domain buyers. 

New Domain Name Extensions- The new top level domains .biz, .info, .pro, .name, and others, have been released to the public to fill the need for more domains. These are excellent domain name choices if you can get your hands on one.